In this new digital era, rather than merely asking consumers about their behavior, we can observe and measure it by understanding how and why people talk about a product or service. Instead of asking them if they would recommend a product (i.e. NPS), we can actually measure the number of times they organically recommend a brand.
"This is the best piece of research we have seen in years."
"Thank you! You made me a hero. Everyone in the room high fived me, and I thought our creative director was going to hug me.
"The level of engagement and insight is something we have never experienced with previous partners."
"This is like Christmas morning and I just unwrapped my presents!!! Your recommendations totally address our strategic objectives!"